I was commissioned to rebrand a craft cannabis dispensary, The Herbsman.

What was previously dubbed “Dab Town USA”, now known as “The Herbsman”, is a newly reborn craft cannabis dispensary in Medford Oregon. They requested my help in reimagining the visual expression of their redefined vision of what it means to cater to the cannabis connoisseur. As they specialize in intentionally grown organic craft cannabis, I wanted to bring that same intention to this work. Starting as always in the sketchbook, moving towards refined ink illustrations and finally scanning that ink into digital to render the whole design into color and vector.

These photos share some of my typography and illustration process.